International Trade
Business Development
Ecommerce
EFQM Assessor
TRAINING
We provide training and coaching to support enterprises in their business development.
RECOGNITION
We provide organizations with a framework that recognizes success and best practices.
INNOVATION
We help enterprises and organizations innovate and drive transformation and change.
OUR IMPACT
A WOMEN LED ORGANIZATION
We are a women-led Lebanese organization on a mission to empower leaders and institutions to achieve sustainable development that supports the economic prosperity, social justice, and environmental viability.ย We implement projects in different fields of expertise that cover entrepreneurship, industrial development, and business development to Micro, Small and Medium enterprises as well as social enterprises. We provide Training, Recognize success and strive to lead organizations to Innovation.
WHO WE ARE
OUR TEAM
Ghada Gebara
Telecom & Technologies
Strategy & Transformation
Governance
EFQM Assessor
Ursula El Hage
Technology & Innovation
Quality Management
Entrepreneurship
EFQM Trainer & Assessor
Rhea Abboud
Digital Transformation
Ecommerce
Finance
EFQM Assessor
0
Coaching Sessions
0
People Impacted
0
Entreprises Supported
0%
Successful Transformation
0
Women Supported
0
Workshops & Webinars Delivered
0
Optimized Digital Channels
0
Optimized Access to International Markets
EFQM PARTNER
WE ARE PROUD TO BE THE EFQM PARTNER IN LEBANON
TRI has acknowledged the need to enhance risk management practices and quality assessment through its partnership with the European Foundation of Quality Management (EFQM) and has built the first team of assessors in Lebanon to showcase the refined quality of private and public organizations through quality certification and accreditation.
Empowering Entrepreneurs for Sustainable Growth
We deliver tailored training, mentorship, and support to help individuals and businesses unlock their potential, scale operations, and achieve lasting success.
Driving Inclusive Economic Development
We enhance opportunities for underrepresented groups, particularly women and youth, by fostering innovation, market access, and digital transformation in diverse sectors.
Championing Sustainable and Equitable Progress
We implement impactful projects that promote environmental sustainability, social justice, and economic prosperity across communities in the MENA region.
WHAT THEY SAY
TESTIMONIALS
“TRI program provided us with invaluable support in transforming our business, following the principle of ‘Don’t give me a fish, teach me how to fish’, equipping us with the necessary tools and knowledge to thrive in the global market independently.”
Aseel Jaafar
Founder of Cultiva
“The Rural Initiative’s program was a game-changer for Wolvline. Their expert guidance boosted our online presence, optimized our website, and expanded our e-commerce skills and knowledge. This support drove our growth towards global expansion. I’m sincerely grateful for this transformative experience.”
Omar Berjaoui
Founder of Wolvline
“TRI provided us with a much needed opportunity to upgrade and improve our online presence. It taught us new techniques and helped us improve our overall marketing strategy. The coaches and consultants have been extremely helpful, knowledgeable and present all the time for guidance. Thank you TRI!”
Raymond Kassatly
Co-Founder of Caprice dโฒOrient
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